You know a trend is past its prime once it makes it into the mainstream media. "Hipsterism" has now made that leap, with The Hollywood Reporter publishing this hilarious piece on the marketing tactics behind so-called 'hipster films'.
Now, I find hipsters to be very intriguing and interesting, but I highly doubt any of them would say/admit that 'Garden State' fits their taste. However, the article uses it as an example of a hipster film, qualifying such a film as one with "moody music, casual style and characters who are disaffected". Wow, you've totally got it down, THR. Mad props.
The rest of this article is equally hilarious and definitely worth a read. It focuses on the marketing strategy for the upcoming (500) Days of Summer, the latest film that adheres to this supposed pattern.
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